The Brand & The Founder

GLASS GLOSS Vegan Lip Beauty™ is a certified cruelty-free, vegan lip beauty brand founded in August 2018 by a vegan lifestyle advocate and businesswoman on a mission to introduce her buttery smooth non-sticky, moisturizing, pigmented vegan lip gloss to the world.

In 2019, the Founder appeared before QVC beauty panelist judges in Seattle, WA and was quickly commended on the quality and irresistible moisture of her original lip gloss. She was advised by the QVC beauty panelists, "raise your prices, the quality of your lip gloss is superb. it's worth more money, the value is there." 

In 2020, during an urgent flight from the Pacific Northwest at the beginning of the COVID-19 pandemic she was discouraged because she thought her business would end. Everyone had a "mask on their face", so lip gloss and lipstick may not be a priority for women. Instead of closing the business, she became more creative and innovative on that last connecting flight out of San Francisco. The birth of a 100% natural organic lip oil was visualized. She knew everyone's lips would get super dry and chapped from respiration under the face mask. The lip oil would be the solution to their soon to be lip problem.

In 2020, Emmy-Award Winning Host and Vegan Cook, Tabitha Brown, praised her brand on social media. Within minutes hundreds of orders poured in from now loyal repeat customers.

In 2021, the Founder emerged from the pandemic home confinement eagerly attending many beauty shows and vegan festivals nationwide; Los Angeles, New Orleans, New Jersey, West Palm Beach, Costa Mesa, Chicago, New York, Miami to continue growing brand awareness and selling her amazing lip gloss, lip oil, lipstick, lip sugar scrub, and lip liners to thousands of women. GLASS GLOSS Vegan Lip Beauty was featured in several beauty magazines and the brand won Vegan Beauty Award in 2023.  The demand for her products in California increased over several years, so the company moved to California.

MISSION

Grow a multicultural community of vegan lip beauty lovers by providing superior quality products and exceptional customer care.

VISION

Be one world's most loved vegan lip beauty brand and a catalyst in the vegan cosmetic industry through providing high quality lip products.